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Recent Posts by David Johnson

What is a GoogleBot?

What is a "Googlebot"

"Googlebot is Google's web crawling bot (sometimes also called a "spider"). Crawling is the process by which Googlebot discovers new and updated pages to be added to the Google index.

We use a huge set of computers to fetch (or "crawl") billions of pages on the web. Googlebot uses an algorithmic process: computer programs...
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Designing – Website Design

We put a lot of time into website design or designing a website. We have learned over the years by watching millions of businesses build a website without putting thought into it. So when we think of "designing", we think of structure, architecture, beauty, conversion, ranking (in no particular order of course). The word designing has...
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Definition of the long tail keyword

Here is recent response to an email that focused on "long tail keywords"

Hope your having a great week.  I understand your thinking regarding the "long tail" keywords as it applies to SEO.  My experience has been there are many debates regarding the value of these "keyword strings" know as "long tail keywords."  Although each of...
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