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Educating a client on landing pages:

Educating a client on landing pages: What is the objective of a landing page?   The objective of a landing page is to attract people to your website by ranking on the Google search engine. Landing pages will empower you to market to individuals searching for the type of work you do. The most beneficial pieces of information you can

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SEO Landing Page Perfection

The perfectly optimized SEO Landing page is the goal of every small business and every website developer. Below is a great infographic from CreativeMarket to guide you on what your Page should include. While this is not the “absolute”, this is a great overview on the general architecture. larger version

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What is Organic Search and how does this apply to my landing pages?

Imagine my disappointment when I learned organic search was simply the next new buzzword for the concept of pure, or crawler-based search. As some of our readers may find it challenging to keep up with all of the latest lingo, I thought I’d take a moment to at least explain the concept of organic search. Organic describes a search that

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