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Category Archives: Website Architecture

What is a GoogleBot?

What is a "Googlebot"

"Googlebot is Google's web crawling bot (sometimes also called a "spider"). Crawling is the process by which Googlebot discovers new and updated pages to be added to the Google index.

We use a huge set of computers to fetch (or "crawl") billions of pages on the web. Googlebot uses an algorithmic process: computer programs...
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Definition of the long tail keyword


Here is recent response to an email that focused on "long tail keywords"

Hope your having a great week.  I understand your thinking regarding the "long tail" keywords as it applies to SEO.  My experience has been there are many debates regarding the value of these "keyword strings" know as "long tail keywords."  Although each of...
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The Title Tag of Your Web Page

A title tag on your webpages is an important consideration to remember as it will assist you in converting your customer.  Many people think that the title tag is a "ranking factor", but traditionally it does not carry that type of weight....
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