Here is the way I look at things when it comes to handling your company and your marketing on the Internet, and it is so much like raising a child. You have 3 choices.
1. Raise the child and nurture it ALL BY YOURSELF.
2. Hire a caretaker, daycare, nanny or maid to assist in raising it ALONG WITH YOU.
3. Just ignore it and hope that it gets raised on its own.
Your website, marketing and exposure works the same way. Think about which option works best!