The biggest question I hear from contractors has to do with Google and their local listing section and how this relates to the rest of Google. The question is whether this section is worth paying someone every month to manage their listing. The other general thought process is whether or not you should keep paying for this every month when last month I did not notice any results. It is important to understand what results you are looking for from your listing. We all obviously want more leads and phone calls, but be cautious and patient because YOU MUST STABILIZE YOUR BUSINESS!